Eyeshadow 101

Nothing quite enhances a woman’s attractiveness like striking eye makeup. By properly framing the eyes, she veils the windows to her soul with mystery — and allure.

Women throughout the ages have known this, from the ancient Babylonians to the Egyptians to modern-day film stars.

Let’s attempt to de-mystify this art!

The Basics

1) It’s very important to prime your eyes to prevent creasing of the eyeshadow as the day progresses. It will also make the shadows more vibrant! Apply the primer all over the eye. Some examples of various eyeshadow primers:

–> Urban Decay Primer Potion

–> Too Faced Shadow Insurance

–> L’Oreal Magic De-Crease Eyelid Primer

–> MAC Pro Longwear Paint Pot in “Painterly”

2) Apply a white, cream, or nude-colored base over the entire eye. Ideally, the color should not include shimmer. This will mattify the eye to create a canvas for your darker shadows. Such a color exists in every palette! Examples include:
–> MAC “Vanilla”

–> Urban Decay “Foxy” or “W.O.S.” in the Naked2 and Naked Basics palettes

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–> Lorac “Shell” in the Pro-to-Go palette

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I think you grasp the general idea πŸ˜‰

3) You can go in one of two directions at this point, and, once you understand each, you can play with these techniques and create any look you desire. I will call them “Approach A” and “Approach B.”

Approach A
Apply a lighter shade *of any color* to the lid itself, and apply a darker shade *of any color* in the crease and/or outer V to mimic and deepen the natural shadow cast by the eye crease. You can see this technique in action below:

Approach B– Apply a darker shade *of any color* to the eyelid, with a lighter transition shade *of any color* blended into the crease.

Actress Kristen Stewart utilizes this approach below:

Examples of crease colors:
–> “Cafe” in the Lorac Pro-to-Go palette

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–> MAC “Quarry”

4) Apply a shimmering white, nude, cream, or champagne color to the inner corner of the eye (near the tear duct) and on the browbone. This acts as a highlighter to awaken the eyes!

The celebrities love this trick, including Taylor Swift (pictured below using this technique in the inner corner):

5) Next, apply eyeliner above and below the eye. (You can even substitute a matte black eyeshadow as eyeliner, applied with a flat-tipped thin brush.) This frames the eyes for a striking, seductive effect.

6) You can even “smoke it out,” or smudge dark shadow on the lower lash line.

Here is an example of this technique:

7) Apply mascara — always over a lash primer, to which the mascara can bind. You can also apply two different mascara formulas to produce a synergistic effect — and a glorious false-lash illusion!

Some eyelash primers:

–> Clinique Lash Building Primer

–> Tarte Multipleye Primer

–> Lancome Cils Booster XL

8) Apply brow powder. No makeup look is complete without brow definition. Use a matte eyeshadow, close to the natural pigment of your eyebrows. Personally, I use Bobbi Brown’s single eyeshadow in “Slate,” which works well for me but will be too dark for blondes.

Elizabeth Taylor understood the beauty of defined brows!

One last pointer! Contrary to popular opinion, it CAN be stylish to wear bright eyeshadow (blues, greens, purples), but only if paired with a neutral color (grey, taupe, brown, etc.). Otherwise, the effect is overdone — and a fashion faux pas!

I hope these tips were helpful! πŸ™‚

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