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What if I told you that you can buy the very product which gave such glamorous 1950’s silver screen sirens their flawless complexions — for $6.00?
Yes, it’s true!
Ladies and gentlemen, allow me to introduce you to “Coty Airspun” powder!
This product, first formulated in 1934 by Francois Coty (a French perfumer), was a staple on the makeup tables of Tinseltown throughout Hollywood’s Golden Age.
If you look at any vintage magazine, you will see the countless porcelain complexions polished and perfected by this powder.
It’s fascinating that, not only is this same product available so cheaply today, but also that so few people know of its existence and presence at Wal-Mart and drugstores!
The product comes in a large plastic jar, with the same design as that used in the 1930’s. It holds quite a bit of product — 2.3 ounces.
Upon opening the container, you will notice that it has a sifter through which powder may fall — similar to the Bare Minerals foundations. The powder is very finely milled, which enables it to create such a smooth canvas on the face when applied. The “baby powder” scent, however, may bother some.
“Coty Airspun” comes in several shades. I own the shade, “Translucent,” however, which takes the guesswork out of choosing a foundation shade since anything labeled “Translucent” deposits coverage, not pigment. This shade is thus suitable for all skin tones. In fact, the powder comes in a “Translucent Extra Coverage” shade for those with blemish-stricken skin!
Close-up of the powder (“Translucent”):
The coverage this product affords, either alone or to set the makeup, is nothing short of amazing. It keeps oil at bay as well, particularly on the T-zone. The finish is gloriously smooth but does not cake or emphasize lines/pores.
I’m wearing Coty Airspun powder to set my foundation in this photo:
Overall, this product is a gem from the past, hidden in the shelves of your local drugstore or Wal-Mart at an inexpensive price. Although I must deduct a half-point for lack of sunscreen, I cannot recommend this product highly enough. If you wish to channel your inner 1950’s goddess, Coty Airspun powder is a fabulous place to begin! 🙂
Final Verdict: 4.5/5 Stars