As a working woman (who rarely has a chance to refresh her makeup in the restroom throughout the day), the durability of a liquid lipstick has always appealed to me. Nevertheless, that same durability can parch the lips as well!

Always on the hunt for a comfortable liquid lipstick, I decided to try Milani’s new version — “Lip Intense” liquid lipstick!

This product comes in 4 vibrant shades (visible in the photo above): “Pink Rave”, “Red Extreme”, “Fiery Coral”, and “Violet Addict”.

I chose the fuchsia shade, “Pink Rave”. For scale:

It has a doe foot applicator:

It applies very smoothly, with brilliant pigmentation:

Upon first applying the product, I felt it was a delightful hybrid between lipstick and lip gloss! Smooth like a gloss but pigmented like a lipstick. It was far from dry on the lips throughout the day — moisturizing, actually! The longevity was a little less than that of more drying liquid lipstick formulas since I did have to re-apply after lunch. Nevertheless, the balance between moisture and longevity is a delicate one, and I like the balance achieved in this product.

Just marvel at this gorgeous fuchsia color!

Full face shot:

One other note about this product!

Milani also sells an “anti-feathering lipliner,” designed specifically to accompany this product, separately. The idea is to outline the lipstick edges with this invisible liner to prevent feathering, as the name suggests. Here it is:

I tried the lipstick with and without the lipliner — and did not notice any feathering of the product with or without the lipliner. Therefore, I do not think that purchasing the lipliner with the lipstick is necessary.

I am eager to try the other 3 shades! 😊

Final Verdict: 4/5 Stars

Available at CVS and www.milanicosmetics.com for $7